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Content Marketing for Engineering Firms that
Attracts Quality Leads and Drives Growth 

The team of technical marketers and creatives we've built will help you develop world-class content, raise your profile, and close more new business. 

Content Marketing for Engineering Firms   

Your works keep our towns and cities running smoothly. However, like any other business, you face stiff competition to win new clients and projects.

The most effective way to earn consistent inbound leads is by developing a strong and visible online presence, and that takes a strategy built on decades of digital marketing experience.

Get started with a FREE
30-minute strategy session: 

Client Success Cases
For over decade, I've been helping technical services firms develop and launch content marketing programs that generate real sales results.

You can read all about the here
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How does your engineering firm benefit from a content marketing partner?

Not all engineering companies content market partner in their corner, here are some ways to know that it's time to enlist the help of an outside expert.

•  Your website has grown stale and isn't  attracting you valuable new opportunities  

• You understand the value being a thought leader in your field, but don't have an in-house marketing team to help you execute. 

•  You don't have a strategy, a clear and data-driven why to guide your online marketing.

• The myriad Google updates, analytics reports, and new tools are overwhelming your team.

“Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help. I'd highly recommend Charles and look forward to working with him again.”

- Mike Tenhulzen, Silicon Mechanics

Good Marketing Requires Strategy, Tactics, and Creativity

Engineering firms come to us to help them design and execute a strategy that drive business results among discerning buyers at every stage through the long B2B and B2G buying cycles.   

Our Content Marketing Process

1

Site Audit

Analyze your website and existing content to find what's working already and uncover important technical SEO issues 
Here's Our Recipe for Success
We've put our entire process, and some of our most valuable content marketing secrets and tactics in this guide.

You can read all about the here 
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Content Marketing Strategy Saves
Money and Maximizes Your Impact 

Research from Hubspot finds that 70% of buyers engage with 3 to 5 pieces of content before talking to a salesperson. But it’s not enough to just start developing content and hope it goes well. 

 

You need to have a documented strategy for developing, distributing, and optimizing high-quality content that leads to business growth.

Build Authority and Expertise
Don’t just say you’re an authority, put your subject matter experts at the center of the conversation by exploring topics in-depth and demonstrating your expertise. 

Capture Self-Directed Buyers
Today’s decision-makers spend half their buying journey engaging with content before they reach out to your salespeople; are you confident that you’re meeting them halfway? 

Increase Brand Awareness
Making your businesses a visible, trustworthy expert means prospects can start approaching you, so you can stop chasing them.

Good Intelligence Leads to Good Strategy 

Without a fully-staffed marketing department, engineering businesses will invariably have weak spots in their digital marketing. The first step in our engagement is to understand the constraints on your growth.

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Website Audit

Technical review of your sites architecture, speed, and content to lay the foundation for optimization.

Competitors

SWOT analysis helps identify areas where you can outflank your competitors and gain greater market share.

Buyer Personas

Draw targeted insights out of your buyers to understand how they evaluate companies like yours  

Marketing Review

Analyze your existing marketing content, processes, and assets to to find focus your efforts. 

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Looking to Boost Local SEO Rankings? We've Got You.     

Creating and distributing high-quality content is critical to your marketing efforts, but it's just as important that you have the right local SEO strategy in place so that your content gets found by prospects and you build visibility for relevant searches. 

Here's some of what that includes.

Local SEO Consulting 
From keyword research, to content creation, page optimization and digital PR based link building tactics, we'll guide you through a tried and true local SEO process that we feel stands shoulders above the competition. 

On-Page Optimization

Targeting the right keywords, while also speaking to your customers in an empathetic, the only way to create long term traction and move your marketing needle. 
 

Link Audits and Link Building

Promoting your content to experts in your field and publishing content on trusted media sources is one of the best ways to improve expertise, authority, and trustworthiness (EAT) and improve your Google ranking.

Analysis and Tracking

By configuring Google Analytics 4 to track the right events on your website, we can gain a deep understand of where to focus our efforts and 

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  • What is Content Marketing and Why is it Important?
    Content marketing is strategically creating and distributing high-quality written, audio, and video informational content to demonstrate your expertise and provide value to prospects. In the last 20 years, content market has become a key part of the digital marketing toolbox.
  • What Types of Content Are Most Important for Professional Services Firms?
    Blogging is the centerpiece of any online marketing program, because they can be easily repurposed for use in newsletters or social media content. However! Any effective content marketing strategy should also include case studies, white papers, and videos.
  • How Do You Measure the Effectiveness of Your Content Strategy?
    The best thing to do is to establish conversion in Google Analytics 4. Defining and tracking certain actions on your website, such as a telephone call or an email, is critical to understanding how effectively your marketing is doing.
  • How Often Should My Company Create New Content?
    It really depends on your marketing goals, but most companies should create at least 2 blog posts a month, which are promoted to social media and influences in your target market. In addition to this, consider generating new white papers and case studies to complement your marketing campaigns, or blog more, depending on the competition you face.
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