Develop a Content Marketing Strategy
That Unlocks Consistent, Long-term Growth
Marketing leaders feel pressured to show results and justify their budgets, which can make launching a new content marketing program stressful and confusing.
We relive that stress by digging deep into your analytics, market, and goals, and developing a documented strategy that keeps you focused.
Generate more traffic, convert website visitors into paying customers, upsell existing customers, or achieve other marketing goals, with a strategy that defines all the vital who, what, when, where, and why.
• SEO strategy and content audits
• Brand story and messaging
• Buyer persona Research
• Content planning and management
Content marketing is now the #1 marketing strategy deployed by B2B marketers.
- Marketing Charts
57% of content marketers still don’t have a documented strategy for their efforts!
-Content Marketing Institute
The Elements of a Content Strategy
There is no single way to build a content strategy. It's an organic process that's based on the specific audience, market conditions, budget, and the culture of your company. But all effective content market strategies will involve the following elements.
Read more about our
content marketing process
Define and Document Goals
Not all content marketing is about generating new leads. Some businesses want to build a stronger brand, enlarge their email list, build a newsletter, or improve social media performance, or all the above
Identify Your Audience
Your audience isn’t an abstract concept, it’s composed of living, breathing individuals who are trying to solve specific problems in their business. You need to understand their needs and fears before you start creating content.
Research Their Buying Journey
The B2B buying journey is long and complex. Researching what drives your personas to look for your products, what sources of information they trust, and who in the organization makes
Customer Journey Maps
Outline how you can meet your persona's needs at every stage of the process, using data collected from Google Analytics, Hubspot, and other analytics sources.
Looking at the content you create from your buyer’s point of view allows you to create better content that’s tailored to the way they feel and think.
Search Engine Optimization
Search engine optimizations (SEO) is an important part of any content strategy. By aligning your content with important search terms, you can methodically improve the amount of organic traffic you generate and get found by prospects as research vendors online.
Address your total addressable market with in-depth keyword research that identifies keyword valuable keyword opportunities and challenges.
Align your website with your buyer personas and the important keyword terms to ensure that your business is developing content around
Organizing your keywords around shared topics and subtopics helps you provide better coverage on that subject, and signals your authority and expertise to search engines.
Promoting content to media outlets and influencers in your field—along with great building buzzworthy content—is a key component of any worthwhile content marketing strategy.
Audit Your Existing Content
A content audit helps you locate gaps in your marketing efforts and integrate old content into your new program, helping you avoid wasted budget.
Measure and Optimize
Content marketing provides ample opportunity for ongoing improvements, providing you know how to gather and analyze all the data your website and content generates.
Having a plan for your content efforts helps you coordinate stakeholders, ensure that content is created on schedule, and that you stay focused on the things that are working best.
Define and track meaningful conversion goals
Use content groupings to develop content ideas
Employ custom dimensions to understand your audience
Embrace the power of qualitative research at scale
Track content performance across all marketing chane
We come armed with leading tools and certifications
Content Marketing is Easier with the Right Partner
A content marketing program takes time and effort to produce results. We help businesses achieve consistent results with comprehensive strategy, outstanding creative, and consistent communication and support.
Want to learn more? We're here to help!
email me: email@example.com
phone: 978 908 7496