Develop a Content Marketing Strategy
That Eliminates Your Marketing Bottlenecks

Marketing leaders often live under great pressure to show results and justify their budgets, which can make launching a content marketing program stressful and confusing.    

We relive that stress by digging deep into your analytics, market, and goals, and developing a documented strategy that keeps you focused.  

Generate more traffic, convert website visitors into paying customers, upsell existing customers, or achieve other marketing goals, with a strategy that defines all the vital who, what, when, where, and why.

  

• SEO strategy and content audits

• Brand story and messaging 

• Buyer persona Research

• Content planning and management

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Get the latest insights and make your next lead magnet a total success

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Content marketing is now the #1 marketing strategy deployed by B2B marketers.

- Marketing Charts

57% of content marketers still don’t have a documented strategy for their efforts!

-Content Marketing Institute

The Elements of a Content Strategy

There is no single way to build a content strategy. It's an organic process that's based on the specific audience, market conditions, budget, and the culture of your company. But all effective content market strategies will involve the following elements.  

Read more about our
content marketing process

Define and Document Goals

Not all content marketing is about generating new leads. Some businesses want to build a stronger brand, enlarge their email list, build a newsletter, or improve social media performance, or all the above    

Identify Your Audience

Your audience isn’t an abstract concept, it’s composed of living, breathing individuals who are trying to solve specific problems in their business. You need to understand their needs and fears before you start creating content.  

Research Their Buying Journey

The B2B buying journey is long and complex. Researching what drives your personas to look for your products, what sources of information they trust, and who in the organization makes     

Customer Journey Maps

Outline how you can meet your persona's needs at every stage of the process, using data collected from Google Analytics, Hubspot, and other analytics sources.

Empathy Maps

Looking at the content you create from your buyer’s point of view allows you to create better content that’s tailored to the way they feel and think.

Search Engine Optimization

Search engine optimizations (SEO) is an important part of any content strategy. By aligning your content with important search terms, you can methodically improve the amount of organic traffic you generate and get found by prospects as research vendors online. 

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  • Keyword research
    Address your total addressable market with in-depth keyword research that identifies keyword valuable keyword opportunities and challenges. 

  • Website optimization
    Align your website with your buyer personas and the important keyword terms to ensure that your business is developing content around    

  • Topic clustering
    Organizing your keywords around shared topics and subtopics helps you provide better coverage on that subject, and signals your authority and expertise to search engines. 

  • Backlink building
    Promoting content to media outlets and influencers in your field—along with great building buzzworthy content—is a key component of any worthwhile content marketing strategy.

Audit Your Existing Content

A content audit helps you locate gaps in your marketing efforts and integrate old content into your new program, helping you avoid wasted budget.  

Measure and Optimize

Content marketing provides ample opportunity for ongoing improvements, providing you know how to gather and analyze all the data your website and content generates. 

Content Planning

Having a plan for your content efforts helps you coordinate stakeholders, ensure that content is created on schedule, and that you stay focused on the things that are working best.    

  • Define and track meaningful conversion goals

  • Use content groupings to develop content ideas

  • Employ custom dimensions to understand your audience

  • Embrace the power of qualitative research at scale

  • Track content performance across all marketing chane    

We come armed with leading tools and certifications 

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Content Marketing is Easier with the Right Partner

A content marketing program takes time and effort to produce results. We help businesses achieve consistent results with comprehensive strategy, outstanding creative, and consistent communication and support. 

Want to learn more? We're here to help!

email me: charles@hellobios.com

phone: 978 908 7496