The Fractional Marketing Director
for Growth-Oriented IT Services Firms
We guide IT services firms with with $1 million or more in revenue to accelerated inbound lead generation, by establishing them as trustworthy and visible experts in their market.
Content creation by subject experts
Social media & local SEO consulting
High-touch, personalized service
No contracts or big agency overhead
Inconsistent Marketing Harms Your Business Growth
... but cookie-cutter solutions and marketing hype are even worse
IT services firms teams are structured to deliver network performance and client satisfaction, not generate new leads.
The problem is that without a well-researched, well-executed marketing strategy, your IT company will struggle to generate to a consistent stream of new business. That means missed growth targets and market share that goes to your competitors.
Marketing On Your Own is Confusing and Frustrating
- You want to start marketing seriously, but you’re overwhelmed by the complexity.
- You know your clients are online somewhere, but you’re not sure how to attract them.
- You’ve started marketing before, then ran out of steam or saw poor results.
Consistency, Clarity, and Impact Have Arrived
Learn How We Can Help
- You lack the creative skills to build a consistent, compelling brand for your audience.
We Make Building a Strong and Profitable Brand Simple
I'll dig deep into your business, competition, and analytics to help you develop a clear marketing roadmap that helps you stand out and engage customers at top, middle, and bottom of your marketing funnel.
Audit and Strategize
I'll dive into your marketing and analytics to see what's working and what's not.
- Ideation and SME interviews
- Content calendar creation
- Distribution and social media
Monthly or bi-weekly meetings with your team help me understand what's working best, brainstorm new ideas, refine existing tactics, and find new ways that we can dig deeper and drive new leads for your business.
- Keyword research
- Competitor and gap analysis
- On-page optimization and targeted PR link building
Testimonials for BIOS
Marketing & Communications
“Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help. I'd highly recommend Charles and look forward to working with him again.”
— Mike Tenhulzen, Marketing Director, Silicon Mechanics
We created the Uptick to give service professionals an online community where they can learn the tactics and insights they need to grow their business online.
Joining is easy!
Find us on LinkedIn, Twitter, or Facebook
Do You Really Know Your
B2B marketers need insights into their customer's psychology, buying journey, and decision making process to target their positioning and build content with the highest chance
I'm a researcher at the Buyer Persona Institute (BPI), which provides the most complete system for building actionable buyer personas, across the the 5 Rings of Buyer Insight.
We Specialize in Making
Technical Subjects Exciting
Businesses in technical B2B markets need specialist copywriters to project expertise and minimize the amount of input their subject matter experts spend on content tasks.
You’re Sick of Digital Marketing
Hyperbole and B.S. (So Am I)
The process of bringing on a marketing partner can be tough and full of uncertainty. The market is full of agencies that will promise the moon and fail to deliver the desired results. To make that process easier, we base all our client engagements on four main pillars.
Honesty and Transparency - How we design your marketing solution will depend on your local market, budget, customers, and other factors. I always try to set realistic expectations and over-deliver, while openly communicating at every step.
Growth-Focused - There’s no point in a well-written blog or a well-designed white paper if it doesn’t help you achieve a marketing goal. Everything we do is part of a coordinated strategy to help you generate more visibility and leads in your market.
Teachable - Each business is unique, so I’ve designed processes that are that adaptable enough to accommodate the needs of your organization, while still achieving repeatable goals.
Passionate - You get a partner who will eat, breath, and sleep your business growth, because beyond everything else, I started BIOS Marketing & Communications because I liked helping small business people succeed.
Strategist and Creative Director
Join the The Uptick community and be a part of an in-depth discussion about what's working (and not working) in service marketing.
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