How Much Does Content Marketing Cost?
What does a content marketing solution cost? There's a lot of conflicting or ambiguous information on the Internet. The truth is that the price for a content marketing solution can vary wildly, depending on factors, such as:
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Table of Contents
Experience
Just like are apprentice and master carpenters, there are content marketing teams who are new to the field and those who have experience at Fortune 500 marketing departments.
Industry Specialization
Professional B2B content marketers with experience in technical niche like industrial equipment or data analytics can command higher rates than fields that require less dedication to detail.
Process and Capabilities
Do you want some words on a page to maybe help with SEO, or do you want content that supports your business strategy, speaks to your buyer personas, and ?
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Content Marketing Solutions
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The Starter Package
The Growth Package
The Inbound Express Package
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Project Fees
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Email Campaigns
Content Marketing Solutions Overview
The key to effective digital and content marketing is consistency.
We've assembled everything a growing B2B technology company needs to produce regular, high-quality marketing content that's laser-targeted at their personas and inbound marketing goals.
To provide clients with the greatest possible flexibility, the Growth Package and Inbound Express solutions include flex points, which allow you to get the content you need while maintaining budget certainty.
White Paper: 200 - 500 flex points (inquire for more details)
Case Study: 200 flex points
Explainer videos: 250 flex points
SEO service webpage: 70 flex points
SEO blog post (with images): 70 points
PR backlink: 50 flex points
Social media post: 15 flex points
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During our strategy sessions, we'll help you strategically allocate your flex points so that all your goals are being met. Unused flex points roll over month to mont
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We're armed with best-in-class tools
Content Strategy
Content marketing should provide you with compounding benefits, with each asset contributing to your overall visibility in the search engines and your brand's authoritativeness. In order to get that maximum benefit, you'll need a clear strategy for content creation and distribution.
The content strategy process includes several phases, each of which provides an opportunity to refine your messaging and marketing strategy.
Keyword research
By analyzing people's online searching behavior, we can help see which topics are most popular, find opportunities to target, and help you understand which kinds of content to create.
Content planning
Based on your keywords and competitor research, we'll help you plan content pieces that are most likely to yield strong results, and ensure that your prospects are being engaged at the top, middle, and bottom of your marketing funnel.
Topic clustering
This process of clustering topics into pillars and spokes amplifies your content's reach maximizes SEO impact and helping you identify the correct internal linking structure for your website.
Competitor research
What are your company's digital marketing strengths and weaknesses, and what opportunities does the competitive landscape give to your digital marketing efforts.
Distribution strategy
Social media channels like LinkedIn are great starting points for content distribution, but companies will want to expand outward from that into media outreach and guest posting to help drive the success of their content.
Technical website audit
Serious technical problems, like slow or missing web pages and a poor URL structure, can derail a content marketing efforts. We'll look for those, and optimizations you can make.
We strongly recommend any business that's just starting out with content marketing and search engine optimization start by developing a content strategy. Businesses that already have good grasp on their strategy can skip this step.
Price: $4000 - $8000 one-time fee (please reach out for an exact quote)
-or- free with a 12-month Growth or Inbound Express contract
1 - The Starter Package
Everything you need to get started with content marketing and gradually build authority and visibility online.
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Monthly strategy session
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1 (1500-word) blog post -or-
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2 (750-word) blogs
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4 social media posts
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Shared Notion workspace
Monthly Strategy Session
It's important to have a long-term content marketing strategy, but we also want your content to support your sales and marketing efforts. Every month we'll chat with a leader in your company to discuss your progress, review your analytics, and ensure your content aligns with any time-sensitive goals you have.
Price: $1500 per month
Blog posts: Written by a seasoned B2B copywriter or SME in your field, then edited by a senior copywriter. Each post is optimized to both your sales, online marketing, and search engine optimization (SEO) goals.
1500-word blogs come with 3 custom images, while 750-word blogs come with 2 custom images, which we'll post along with each blog to your CMS.
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Social Media Posts: 4 custom posts (1 per week) with lead copy posted to your LinkedIn, Twitter, Google Business Profile, and other social media accounts, giving you a consistent presence and social signals for your SEO efforts.
2 - The Growth Package
Keep your marketing channels filled with consistent, quality content, while making strategic progress toward strong organic search visibility.
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Monthly strategy session
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2 (1500-word) blog posts -or- 4 (750-word) blogs
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4 social media posts -and-
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70 flex points per month
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Shared Notion workspace
Monthly Strategy Session
At this stage, we'll be more aggressive move at key search terms and SEO performance. These meetings will be about keeping you apprised of your progress in that area, while reviewing company sales priorities and keeping your marketing and sales efforts aligned.
Price: $3000 per month
Blog post: Each post will be written by a seasoned B2B copywriter or SME in your field, then edited by a senior copywriter. Each post is optimized to both your sales, online marketing, and search engine optimization (SEO) goals.
All blogs come with 3 custom images, which we'll post along with the blog to your CMS.
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Social Media Posts: 4 custom images with lead copy posted to your LinkedIn, Twitter, Google Business Profile (1 per week), and other social media accounts, giving you a consistent presence and social signals for your SEO efforts.
Flex Points: With 70 flex points per month, you'll have the option of optimizing a service page for SEO, doing an extra blog post, building a high-quality backlink, or rolling those points forward to a larger content project.
3 - The Inbound Express Package
For companies that want fast search engine optimization results and a steady stream of high-quality content that keeps them top of mind.
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Monthly strategy session
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3 (1500-word) blog posts with images
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8 social media posts per month -and-
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100 flex points/month
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Shared Notion workspace
Monthly Strategy Session
At this stage, we'll be making targeted effort at key search terms and SEO performance. These meetings will be about keeping you apprised of your progress in that area, while reviewing company sales priorities and keeping your marketing and sales efforts aligned.
Price: $4500 per month
Blog post: Each post will be written by a seasoned B2B copywriter or SME in your field, then edited by a senior copywriter. Each post is optimized to both your sales, online marketing, and search engine optimization (SEO) goals.
All blogs come with 3 custom images, which we'll post along with the blog to your CMS.
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Social Media Posts: 8 custom images and lead copy posted to your LinkedIn, Twitter, Google Business Profile, and other social media accounts, giving you a consistent presence and social signals for your SEO efforts.
Flex Points: With 100 flex points per month, you'll have the option of optimizing a service page for SEO, doing an extra blog post, building a high-quality backlink, or rolling those points forward to a larger content project.
Website Copywriting
One of our greatest joys in life is helping a company nail new high-level messaging and optimize their pages for digital marketing and SEO success.
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Here’s how we price those engagements.
Homepage copy: $1500 - $3000
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Clear, compelling homepage copy is the centerpiece of your digital marketing efforts. We have a thorough process for developing homepage messaging and copy that lays the foundation for sales and marketing success.
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Project variables that effect pricing:
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How defined are your product and service offerings?
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Do you have a particularly long or short homepage planned?
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What is your timeframe for completion?
Website copy: $300 - $700 per page
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Communicate the value and appeal of your products and services in the most concise and compelling way possible.
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Project variables that affect pricing:
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The technical complexity of your product or services
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Page length and strategic importance
The website copywriting process
Lead Magnet Development
Driving email sign-ups with a high-quality lead magnet is central to long-term digital marketing success. I've developed a thorough process for working with your stakeholders and SMEs to develop smart, authoritative content that are optimized for marketing conversion.​
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White papers
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eBooks
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In-depth guides
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Industry reports
Lead Magnet Plan: $500
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The lead magnet plan is a tool that first pioneered by veteran B2B copywriters like Gordon Graham. Due diligence at the outset of the project is the best way to position your lead magnet for success.
Note: The lead magnet plan is a deliverable unto itself. After it's developed, you're free to write the paper in-house or with whatever writer you'd like.
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Lead Magnet Writing: $1000 - $4000
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Once we've determined the topic, content, positioning, keywords, and distribution channels for your lead magnet, I'll start the writing process. All lead magnet projects feature unlimited revisions.
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Length, technical complexity, research provided, and level of SME input will all determine the exact price of a lead magnet project.
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Case Study Development
Social proof is critical to building trust with prospects, and case studies are the most in-depth and compelling of all social proof. Highlight the successes of your company with well-crafted case study that balances the personal journey and the quantifiable benefit of your work.
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Case Study Development: $1500-$2000
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Case study development includes interview (conducted via Zoom) with both your internal SMEs, and interviews with your client to gather information and important quotations. The exact price is determined by the desired length of the case study and the amount of information provided.
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