Impactful Inbound Marketing for IT
Companies, Made Extremely Simple
We help you drive visibility and trust on social media, climb the SEO ladder, and generate more inbound leads. White glove marketing solutions and maximum support, without big agency overhead.
Content creation by IT specialists
Social media & local SEO expertise
Monthly consulting sessions
No contracts or big agency overhead
Inconsistent marketing hurts your firm's growth,
but a lack of digital marketing strategy and recycled content are worse.
Your company is built to deliver technical excellence and client satisfaction, not run market campaigns or generate new leads.
But if you're not engaging your audience, you'll struggle to generate new business and lose market share to the competition.
Marketing Made Easy
See How We Can Help
When you say inbound marketing, what do you mean?
It's a marketing strategy that uses informative, engaging content and a positive brand experiences to help you attract personas to your company. There are 3 pillars to our solutions.
-
Content Marketing
High-quality content that speaks to your ideal buyers is the core of any effective marketing campaign in 2024. -
Search Engine Optimization
Find the best way to generate new leads using Google Business Profile (GBP) and the organic search results. -
Social Media Marketing
Project your expertise on LinkedIn, Facebook, and other social media, building a community that leads to growth
We Make Building a Strong and Profitable Brand Simple
I'll dig deep into your business, competition, and analytics to help you develop a clear marketing roadmap that helps you stand out and engage customers at top, middle, and bottom of your marketing funnel.
Audit and Strategize
Planning
I'll dive into your marketing and analytics to see what's working and what's not.
- Ideation and SME interviews
- Content calendar creation
- Distribution and social media
planning
Monthly or bi-weekly meetings with your team help me understand what's working best, brainstorm new ideas, refine existing tactics, and find new ways that we can dig deeper and drive new leads for your business.
Execute
- Keyword research
- Competitor and gap analysis
- On-page optimization and targeted PR link building
We created the Uptick to give service professionals an online community where they can learn the tactics and insights they need to grow their business online.
Joining is easy!
Find us on LinkedIn, Twitter, or Facebook
Do You Really Know Your
Buyer Personas?
B2B marketers need insights into their customer's psychology, buying journey, and decision making process to target their positioning and build content with the highest chance
I'm a researcher at the Buyer Persona Institute (BPI), which provides the most complete system for building actionable buyer personas, across the the 5 Rings of Buyer Insight.
We Specialize in Making
Technical Subjects Exciting
Businesses in technical B2B markets need specialist copywriters to project expertise and minimize the amount of input their subject matter experts spend on content tasks.
Over 15 years in the marketing field, I've built a roster of trusted copywriters with expertise in data science, technology services, cloud computing, IoT, aerospace, and many other fields.
You’re Sick of Digital Marketing
Hype and Hyperbole (So Am I)
The process of bringing on a marketing partner can be tough and full of uncertainty. The market is full of agencies that will promise the moon and fail to deliver the desired results. To make that process easier, we base all our client engagements on four main pillars.
Honesty and Transparency - How we design your marketing solution will depend on your local market, budget, customers, and other factors. I always try to set realistic expectations and over-deliver, while openly communicating at every step.
Growth-Focused - There’s no point in a well-written blog or a well-designed white paper if it doesn’t help you achieve a marketing goal. Everything we do is part of a coordinated strategy to help you generate more visibility and leads in your market.
Teachable - Each business is unique, so I’ve designed processes that are that adaptable enough to accommodate the needs of your organization, while still achieving repeatable goals.
Passionate - You get a partner who will eat, breath, and sleep your business growth, because beyond everything else, I started BIOS Marketing & Communications because I liked helping small business people succeed.
Charles Comenos
Strategist and Creative Director
Join the The Uptick community and be a part of an in-depth discussion about what's working (and not working) in service marketing.
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