Website Copywriting that Provides a Solid Foundation for B2B Marketing Success

Whether you’re a young start-up or an established business, I'll help you build a website that tells a compelling, high-performing brand story 

Your website is the heart of your online marketing efforts.

 

Without website copy that conveys a clear value proposition, professionalism, authority, and appeal, there’s a strong chance that visitors are going bounce away to a competitor's site.

My Website Copywriting Process

SEO and Keyword Strategy
 

My Website Copywriting Process

Copywriting Best Practices

Conversion Rate Optimization

Buyer Personas Research

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Did you know that people judge the quality of a website within 1 second of arriving? Maximize your marketing performance with website messaging that speaks directly to their wants, needs, and potential objections.

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-Behavior, Information & Technology, Volume 25 

Website Copywriting Starts with In-Depth Research

More than any other marketing collateral, websites copywriting requires a strong foundation of research. You should perform buyer persona research, competitor analysis, and a thorough SEO audit before you start writing.

Buyer Persona Research 
Gain a clear understanding of your buyers with in-depth interviews built on tested methodologies

SEO Consulting
Optimize each page of your website with the best keywords for all your products or services

Competitive Analysis
Identify areas of opportunity in the messaging and performance of your competitor's websites

Research yields effective website copy and messaging, but it also helps you create a website that's positioned for digital marketing success. 

Website Structure 
Define a website that amplifies your SEO efforts and provides your visitors with an engaging, consistent experience.

Information Hierarchy
Commercial and informational pages that track with your buyer’s journey and give visitors a reason to keep browsing your site

Emphasize Your Visitor’s
Needs and Experience

A successful website isn’t just about providing visitors with information, or even about closing sales.

 

One of the prime goals of any effective website is to provide an enjoyable user experience. Here’s how we help you provide a positive, engaging user experience for your visitors.

  • Lively, engaging copy that speaks to the needs and goals of your visitors
     

  • Highlight the benefits and features of your product in just the right proportions
     

  • Strategic deployment of headers, keywords, and verbiage to keep readers reading

A Website Copywriter Who Specializes in B2B Technology

Turning complex technologies into high-performing web copy takes a passion for detail and a deep understanding of complex B2B sales cycles.

Being a huge computer nerd helps too.

Website Copywriting for Cybersecurity VAR

Brand Messaging and Homepage Copy that Resonate

88% of B2B purchases begin with a website search, and those buyers will form an opinion about your company fast. That means your homepage — far more than any other page on your website — should provide messaging that’s laser focused on their needs.

During the website development process, a large portion of my time will be dedicated to refining the copy on the homepage to help maximize the appeal of your high-level messaging 

Key elements of an effective homepage include

  • Conversion elements and powerful calls to action (CTAs) targeted at your buyers

  • Clearly defined routes for each persona to maximize engagement and lower bounce rate

  • Concise, scannable copy that’s focused on your buyers interests and pain points

  • Social proof and customer testimonials

"When Every Word Matters" — That's Our Raison D'etre 

You hire a website copywriter because you want to improve your marketing results and beat the competition. That means every word, sentence, and paragraph should be focused directly on creating sales and marketing results. We get it, that's what we do.

 

email me: charles (at) hellobios . com

phone: 978 908 7496