Website Copywriting that Provides a Solid Foundation for B2B Marketing Success
Whether you’re a young start-up or an established business, I'll help you build a website that tells a compelling, high-performing brand story
Your website is the heart of your online marketing efforts.
Without website copy that conveys a clear value proposition, professionalism, authority, and appeal, there’s a strong chance that visitors are going bounce away to a competitor's site.
My Website Copywriting Process
SEO and Keyword Strategy
My Website Copywriting Process
Copywriting Best Practices
Conversion Rate Optimization
Buyer Personas Research
Did you know that people judge the quality of a website within 1 second of arriving? Maximize your marketing performance with website messaging that speaks directly to their wants, needs, and potential objections.
-Behavior, Information & Technology, Volume 25
Website Copywriting Starts with In-Depth Research
More than any other marketing collateral, websites copywriting requires a strong foundation of research. You should perform buyer persona research, competitor analysis, and a thorough SEO audit before you start writing.
Buyer Persona Research
Gain a clear understanding of your buyers with in-depth interviews built on tested methodologies
Optimize each page of your website with the best keywords for all your products or services
Identify areas of opportunity in the messaging and performance of your competitor's websites
Research yields effective website copy and messaging, but it also helps you create a website that's positioned for digital marketing success.
Define a website that amplifies your SEO efforts and provides your visitors with an engaging, consistent experience.
Commercial and informational pages that track with your buyer’s journey and give visitors a reason to keep browsing your site
Emphasize Your Visitor’s
Needs and Experience
A successful website isn’t just about providing visitors with information, or even about closing sales.
One of the prime goals of any effective website is to provide an enjoyable user experience. Here’s how we help you provide a positive, engaging user experience for your visitors.
Lively, engaging copy that speaks to the needs and goals of your visitors
Highlight the benefits and features of your product in just the right proportions
Strategic deployment of headers, keywords, and verbiage to keep readers reading
A Website Copywriter Who Specializes in B2B Technology
Turning complex technologies into high-performing web copy takes a passion for detail and a deep understanding of complex B2B sales cycles.
Being a huge computer nerd helps too.
Brand Messaging and Homepage Copy that Resonate
88% of B2B purchases begin with a website search, and those buyers will form an opinion about your company fast. That means your homepage — far more than any other page on your website — should provide messaging that’s laser focused on their needs.
During the website development process, a large portion of my time will be dedicated to refining the copy on the homepage to help maximize the appeal of your high-level messaging
Key elements of an effective homepage include
Conversion elements and powerful calls to action (CTAs) targeted at your buyers
Clearly defined routes for each persona to maximize engagement and lower bounce rate
Concise, scannable copy that’s focused on your buyers interests and pain points
Social proof and customer testimonials
"When Every Word Matters" — That's Our Raison D'etre
You hire a website copywriter because you want to improve your marketing results and beat the competition. That means every word, sentence, and paragraph should be focused directly on creating sales and marketing results. We get it, that's what we do.
email me: charles (at) hellobios . com
phone: 978 908 7496