Content Marketing Solutions for Cybersecurity Firms that Establish Your Presence and Leadership
We dig deep into your buyer personas, then develop world-class content that helps you close more sales calls with account-based marketing.
You're a Trusted Partner, So Are We!
Businesses needs your services, but how do you stand out from the crowd, beat out the competition, and capture that incredible demand?
The best way to earn consistent inbound leads is with high quality marketing content that projects your knowledge and expertise.
Get started with a FREE
30-minute strategy session:
Is your cybersecurity cybersecurity firm ready for a content marketing partner?
Not all security consultants and MSSPs need a content market partner in their corner, here are some ways to know that it's time to enlist the help of an outside expert.
• Your website has grown stale and isn't attracting you valuable new opportunities
• You understand the value of high-quality content but don't have in-house marketing team.
• You don't have a strategy, a clear and data-driven why, for creating new content.
• The myriad Google updates, analytics reports, and new tools are overwhelming your team
“Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help. I'd highly recommend Charles and look forward to working with him again.”
- Mike Tenhulzen, Silicon Mechanics
Strategy, Tactics, and Creativity
Cybersecurity firms come to us for word-perfect copywriting and sharp visuals that drive results among discerning buyers at every stage through the long B2B buying cycle
Our Content Marketing Process
Analyze your website and existing content to find what's working already and uncover important technical SEO issues
How Content Marketing Matches Your Buyers' Journey
Content marketing—when done right—is one of the most powerful tools in the B2B marketers toolbox.
In fact, most marketers agree that content marketing may have already become synonymous with just marketing, as traditional “interrupt” marketing tactics fade in importance. Here are the primary ways that you can expect to benefit from a consistent investment in content marketing.
Meet Self-Directed Buyers
Business decision spend half their buying journey engaging with content before they reach out to your salespeople. Are you putting your best foot forward?
Notice we said, done right above? There are lots of elements that go into a successful content marketing campaign.
Content Marketing Strategy Built for Cybersecurity
Content marketing, inbound marketing, and SEO are now primary drivers of growth for B2B marketers, as 70% of buyers engage with 3 to 5 pieces of content before talking to a salesperson.
But it’s one thing to just start developing content, it’s another thing entirely to have a documented strategy for developing, distributing, and optimizing content that leads to business growth.
Identify weaknesses in your inbound marketing
To relieve the constraints on your inbound marketing, you first have to understand where those constraints are.
Are you not attracting enough traffic?
Are visitors coming to your site and not converting?
Is the content you’re producing not connecting with readers?
Problems at the top, middle, or bottom of your funnel will harm your marketing efforts and reduce your ROI.
We help you identify and resolve those issues, so you’re always getting the maximum ROI from your efforts.
What Does Outstanding Content Mean?
Great content that resonates with your target buyers is the cornerstone of any effective content strategy. Because it's so important, we've dedicated years honing our process for getting insights from your subject matter experts, and turning that into content that generates desirable business results.
Impactful and Enjoyable
Just because you're talking technology, doesn't mean it needs to be dull. We'll weave Subtle humor, cultural references, or a few snappy headlines can make the key difference between a piece of content that no one responds to and one that exceeds expectations.
Technical But Not Too Technical
We specialize in grasping highly-technical concepts and boiling them down into engaging copy that people enjoy reading. Through years of launching content marketing efforts, we’ve found this is the content that performs best.
Provide Novel or Information
Don’t just regurgitate what the competition has done, always try to be better. We’ll work with your staff to help gather ideas, then do supplementary research to determine how we can talk about a subject to maximize its value and appeal to your audience.
SEO Consulting for MSSPs and Cybersecurity Firms
If you’re going to create and distribute high-quality content, then it’s important that you have the right SEO strategy in place so that you create the right content to get found by prospects and slowly build greater visibility.
Optimized Service Pages
Targeting the right keywords, while also speaking to your customers in an empathetic, exciting way is the only way to create service pages that help move your marketing needle.
Multi-location businesses should carefully structure their website with targeted location pages to make sure they’re capturing traffic in the optimal way.
Link Audits and Link Building
Having us build external links to your website from in-niche, authoritative sites in the cybersecurity industry is one of the best ways to improve your Google ranking.
What is Content Marketing and Why is it Important?Content marketing is strategically creating and distributing high-quality written, audio, and video informational content to demonstrate your expertise and provide value to prospects. In the last 20 years, content market has become a key part of the digital marketing toolbox.
What Types of Content Are Most Important for Professional Services Firms?Blogging is the centerpiece of any online marketing program, because they can be easily repurposed for use in newsletters or social media content. However! Any effective content marketing strategy should also include case studies, white papers, and videos.
How Do You Measure the Effectiveness of Your Content Strategy?The best thing to do is to establish conversion in Google Analytics 4. Defining and tracking certain actions on your website, such as a telephone call or an email, is critical to understanding how effectively your marketing is doing.
How Often Should My Company Create New Content?It really depends on your marketing goals, but most companies should create at least 2 blog posts a month, which are promoted to social media and influences in your target market. In addition to this, consider generating new white papers and case studies to complement your marketing campaigns, or blog more, depending on the competition you face.