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Marketing Solutions for Cybersecurity Companies That Build Awareness, Expertise, and Leadership
With over a decade in the industry, we're uniquely capable of digging into your buyer personas then developing a strategy that books you more sales calls.
You're a Trusted Partner, So Are We!
Businesses needs your services, but how do you stand out from the crowd, beat out the competition, and capture that incredible demand?
The best way to earn consistent inbound leads is with high quality marketing content that projects your knowledge and expertise.
Get started with a FREE
30-minute strategy session:
Case Study: Cybersecurity
For over a decade, I've been helping cybersecurity companies and consultants develop and launch content marketing programs that generate real sales results.
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A Complete Framework for
Cybersecurity Marketing & Growth
Growing an cybersecurity firms isn’t always easy. The competition is fierce and you need the ability to translate the latest intelligence into plain English, so people see the total value of your work.
I've developed a "done with your" framework for cybersecurity companies that gets their brand and marketing collateral looking great, optimizes their online presence for organic search, and helps them develop consistent presence on owned, earned, and paid media channels.
I believe the right marketing partner is a strategic asset to your business, and so do my clients. My average IT services client has been working with me for 6 years, which I consider a testament to the value I provide.
There are plenty of cybersecurity marketing agencies.
Here's why bringing me on as a fractional marketer is (often) a better choice.
High-Touch Service: If you don’t want to speak with an account manager who doesn’t understand your business, then I’m the right choice. You get direct access to me and my small team of marketers and creatives as you need.
Great Content is in My DNA: IT services marketing doesn't need to be boring. If the marketing assets your agency aren't better than competition, you're losing. I take the time to craft the messaging and content that helps you stand out from the competition.
Low Overhead: Larger cybersecurity marketing agencies can get expensive quickly. Not all infosec companies need the reach of a 20-person marketing team. I'm a perfect fit for those companies.
Does Your Infosec Company Have a Strategy for Growth?
Content marketing, search engine optimization, and social media are now primary drivers of growth for B2B marketers.
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70% of B2B buyers engage with 3 to 5 pieces of content before talking to a salesperson.
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Even warm inbound leads 5 - 12 marketing touches before before converting to a customer.
But it’s one thing to just start marketing, it’s another thing entirely to have a documented strategy for developing brand recognition and trust that leads to business growth.
SEO Consulting for Cybersecurity Firms and MSSPs
If you’re going to start creating marketing content, then you should start with the right SEO strategy in place, so that you create the right content to get found by prospects and slowly build greater visibility.
On-Page Optimization
Targeting the right keywords, while also speaking to your customers in an empathetic, the only way to create long term traction and move your marketing needle.
Link Building and Digital PR
Promoting your content to experts in your field and publishing content on trusted media sources is one of the best ways to improve expertise, authority, and trustworthiness (EAT) and improve your Google ranking.
Website Structure and Optimization
Single location and multi-location businesses must carefully structure their website with key pages to make sure they’re poised to capture traffic in the optimal way.
Analysis and Tracking
By configuring Google Analytics 4 to track the right events on your website, we can gain a deep understand of where to focus our efforts.
What Does Outstanding Cybersecurity Marketing Content ?
Outstanding content resonates with your target buyers. It's the cornerstone of any effective content strategy. Because it's so important, I've dedicated years honing our process for getting insights from your subject matter experts, and turning that into content that generates desirable business results.
Built for Your Personas
I'll try to talk to a specific person with each piece of content that I write, banishing generic SEO-driven drivel to the dustbin of history, if I can.
Technical But Not Boring
We specialize in grasping highly-technical concepts and boiling them down into engaging copy that people enjoy reading. Yes, B2B can be fun.
Provide Novel or Information
We’ll work with your staff to help gather the latest ideas, then do supplementary research to determine how we can talk about a subject to maximize its value and appeal to your audience.
White Paper: Mobile Efficiency and Innovation Through Next-Generation Security
"Enterprise mobility makes employees happier and more productive, but it has also presented serious security problems. What kind of devices should be allowed access to the company network, and with what permissions? How should enterprises govern the flow of data through the company network, and outside its boundaries? Given the potential for financial damage and loss of reputation, sacrificing security for mobility isn’t a trade-off that any company should feel comfortable making."
See this security focused campaign for a Dell partner and more in our portfolio.