• Charles Comenos

The Big Book of Tech Statistics: 2021 Edition

Every year we dig through the latest industry research to help make your marketing campaigns more persuasive and authoritative.

High-quality marketing materials help you connect with prospects and improve your visibility in the marketplace. To give your marketing content authority, it should always incorporate the latest industry research.

The Big Book of IT Services Statistics provides software companies, IT service providers, cybersecurity companies, data sciences firms, and other companies in the broader tech industry with up-to-date data they can use to build strong, convincing marketing campaigns.

We're highly selective about what figures make it into the guide

  • All research is from reputable, nationally-recognized organizations

  • Each statistic provides a link to the primary research

  • They’ll all relevant marketing in 2021, with no outdated facts or figures

Establishing the Importance of IT and Network Technology

Workers across all industries have become accustomed to sharing data and collaborating on work projects from home or the road. These arrangements require a dependable technology infrastructure, well-integrated systems, and the expertise to ensure that the entire network is properly maintained.

  • A report from Deloitte, entitled The Performance of SMBs in a Digital World, surveyed 1000 SMBs and found that 85% reported that technology aids in their success. You can read the Deloitte report here.

  • Another 2018 report from Deloitte entitled Connecting Small Business shows that digitally enabled businesses on average earned twice the revenue per employee as the unconnected business, and were more than three times as likely to have created jobs over the previous year. That report is called Connecting Small Businesses in the US and was commissioned by Google.

  • The important of workplace technology is especially important in attracting and retaining young workers, who place a great emphasis on the role of workplace technology. Research from CompTIA shows that 71% the millennial generation consider an organization’s embrace of technology and innovation as an important factor when choosing an employer.

  • Research from Dell shows that 80% of the youngest workers — known as “Generation Z” – show a strong desire to work with cutting-edge technologies.

Technology has Been Central to the Nation’s COVID-19 Response The coronavirus pandemic has swept across the United States, creating an urgent need for technology systems that can support remote work.

  • Research from Gartner shows that 88% of companies have encouraged or required work-from-home since the start of the pandemic.

  • In a separate poll of 317 CFOs, Gartner found that 74% expect at least 5% or more of their office staff will become permanent work from home employees. With more than 17% reporting that higher than 20% of their staff will continue to work remotely.

  • The move to remote work was on the minds of employees even before COVID. According to Zapier, 95% of knowledge workers want to be working from home, but only 55% percent of IT leaders in the company's survey said their IT is very or extremely effective at enabling remote work.

  • According to Gallup, 54% of office workers would be willing to quite their job for one that allowed them to work remotely.

  • Many businesses aren’t aware that allowing remote work saves a company and its staff money. According to Global Workplace Analytics, a typical employer saves about $11,000/year for every person who works remotely half the time. While the employee saves between $2,5000 and $4,000 a year, and even more if they do so full-time from an area with a lower cost of living.

Increased Dependency Brings Serious Challenges

While most business leaders understand that technology is crucial to helping them achieve their goals in this new and mobile business environment, a variety of problems exist along the way.

The Risk of Catastrophe and Major Network Downtime All businesses need a dependable business continuity plan and disaster recovery system. Because of the complexity involved in building and testing these systems, most businesses seek outside assistance.

  • According to CSO online 72% of businesses seek outside help with BDR programs.

  • Network downtime costs U.S. business 700 billion dollars a year, according to IHS Markit.

  • There have been many attempts to quantify the cost of network downtime at small and midsized business. Gartner, is widely-cited as saying that downtime costs $5,6000 a minute, or $300,000 an hour. That of course seems unreasonably high to many small and midsized businesses, not to mention that the statistic is a bit old.

  • More recent statistics from Infrascale shows that the cost is likely between $10,000 to $20,000 an hour for small businesses, while CloudRadar provides its own statistics that show small businesses spending about $10,000 on hour on downtime.

  • How many businesses close after a major data breach? One notable statistic says 90%, but there is little evidence backing this number up. Instead, use this figure from FEMA that shows 40 – 60% of SMBs never recovering from disaster, like a burst pipe, a fire, or network failure.

The Importance of Patching and Updating

Proper IT Management Maximizes Operational Efficiency While it’s having the right IT always an important first step, maintaining those systems is equally important. Here are some statistics that help demonstrate how important up-time and availability are, and why outsourcing is the best way to achieve it.

  • According to the Insight 2020 Technology Report: IT Trends for Midmarket and Small Businesses, Nearly half (49%) of the respondents to this study said that implementing and integrating new technologies with legacy system is challenging, though 95% plan on forging ahead with new tech initiatives despite those difficulties.

  • Research from global human resource consulting firm Robert Half shows the average employee spends 22 minutes a day dealing with IT issues. That adds up to two weeks a year in lost productivity.

  • This statistic is corroborated by the market intelligence firm IDC, who found that companies could be losing between 20% and 30% of their revenue because of inefficient business processes.

  • A root cause of many inefficiencies is siloed data and systems. According to the American Management Association, 83% of executive believe they have siloed information in their organization, and 97% feel those siloes have a negative impact on business.

Statistics to Help Sell Voice over Internet Telephony (VoIP) Service

VoIP growth has been steady for a decade, yet there are still businesses that haven’t committed to digital telephony. These statistics should help make the benefit of VoIP clear to even the the most skeptical business owner.

  • VoIP saves an average of 32 minutes per employee, per day because it enables staff to reach one another on the first try.

  • Businesses that implement VoIP often see a 50% to 75% cost reduction in their telephone service, according to provider Telzio.

  • Gartner predicts the cost of VoIP service to continue dropping by 3% to 5% every year, starting in 2019, which means even greater cost efficiencies in the future.

  • 77% of business users say that find me/follow me is the most useful VoIP feature, while 65% feel it's convenient conference calling, according to research from Spectrum VoIP.

Hire Internally or Work with an Outsourced Provider? What’s the best way to take control of your technology and ensure that it’s doing the most to help your company? There still businesses today that enjoy the familiarity of hiring internal IT staff, but oftentimes they’re not often the route to truly optimized uptime and availability. We all know that outsourcing is usually the best path, here are some stats to back that up.

  • According to CISCO, the average company increases efficiency by between 50% and 60% by enlisting the help of an MSP.

  • SMBs that embrace outsourcing grow faster and more profitably than those that don’t, says PricewaterhouseCoopers (Pwc).

  • Due to research from MIT professor Joe Hadzima, the total compensation for an employee is 1.2 to 1.4 times their base salary. Here are some average IT industry salaries that you can use to demonstrate the cost of hiring internal IT staff, from Glassdoor.com

  • Senior Network Engineer New York City $100,153 Austin Texas $93,894.

  • Chief Technology Officer New York City $168,873 Austin, Texas $166,285

  • Even if a company does retain qualified internal staff, there’s a good chance they’re going to get mired down in the details of putting out day-to-day fires. The average IT staff spends about 30% of its day on low-value tasks, according to a report from research Vanson Bourne.

  • CompTIA’s Annual Trends in Managed Services shows that 46% of businesses can cut their yearly IT budget by 25% or more by utilizing the services of a managed services provider.

Cloud Computing Enables Massive SMB Productivity Gains

When you’re talking about enhancing productivity in 2020, you’re inevitably going to talk about the cloud. Here are some statistics that will help you demonstrate just how transformational cloud computing can be and why.

  • Trackvia found that 90% of business leaders say the cloud has increased the efficiency of their business processes.

  • According to IDC research, by 2021 the integration of both on-premise and cloud resources will be a top IT spending priority for half of SMBs.

  • Microsoft found that nearly 80% of IT decision makers felt the cloud helped them save money, while increasing productivity and security. Specifically, it showed an average savings of 20% by moving applications to the cloud.

  • According to Spiceworks, 43% of IT decision makers cite accessing data from anywhere as a key driver of cloud adoption. Other top reasons for moving services to the cloud include better disaster recovery and increased flexibility.

  • According to research from McKinsey, workplace communication technologies have the potential to increase employee productivity by up to 25%.

  • Slack released a survey that users experienced an average 48.6% reduction in email. Nearly 80% of those polled also said that Slack improved transparency and office culture.

  • According to BDO, 74% of financial officers say that of all emerging technologies, cloud has the largest positive financial impact on their bottom line.

  • Despite the many benefits, cloud migration continues to present a major challenge for businesses. Here’s what business leaders find most difficult, according to Deloitte’s 2018 the State of Cloud Adoption.

58% cite data migration has the biggest challenge 56% cloud security 44% application optimization 40% regulatory compliance

The Urgent Need for Better Cybersecurity

The risk of cybersecurity attack is now pervasive. Hackers used to be focused on attacking large businesses, but as enterprise security budgets have increased, criminals have become focused on exploiting small and midsized businesses.

Phishing has been the single most effective technique in the hacker’s arsenal for over 30 years. Both regular staff and executives continue to fall for phishing attacks, particularly phishing emails. These statistics should help convince prospects of how great the threat is.

Why In-House Cybersecurity Talent isn’t a Solution Are there any businesses that still think they can handle cybersecurity with in-house staff? Just in case you encounter such a person, here are statistics that demonstrate why that's not a great strategy.

The Importance of Reputation

Cybersecurity and disaster recovery aren’t just about protecting data, they’re about intangible factors like damaged trust and reputation. These can have a devastating impact on businesses, far beyond the dollar value of lost productivity or stolen information.

The Challenge of Maintaining Regulatory Compliance

Along with cybersecurity, regulatory compliance is a service that many businesses — especially small and midsized firms — seek outside assistance with. There are many compelling statistics that show the urgent need for regulatory compliance expertise.


  • The healthcare industry is one of the leading targets of cyberattack, say IBM.

  • The U.S. Office of Civil Rights (OCR), which is responsible for HIPAA enforcement, found violations in 70% of cases it investigated.

  • In the first half of 2019 there were 31-milllion healthcare record breaches (HIPAA Journal).

  • 78% of healthcare employees showed a lack of familiarity with common privacy and security threats, which is 8% higher than the average among all industries.

  • According to the most recent HIMSS Cybersecurity Study, 75% of respondents said that their organization experienced a significant security incident in the last 12 months.

  • More than four-fifths of doctors and three-fourths of nurses use their personal cell phones for work.

  • 80% of respondents to a recent research study by law firm Baker Hostetler say they trust healthcare providers to keep information safe, which shows high consumer confidence. However, the reality is that the healthcare industry experience 34% of all data breaches, higher than any other industry.


  • There were more HIPAA non-compliance penalties in 2018 than any year prior, according to the U.S. Department of Health and Human Services.

  • Anthem Inc. paid the single biggest HIPAA fine in 2018, $16 million.

  • In 2019, a total of 18 different healthcare providers were affected by the breach of a shared business associate, American Medical Collection Agency (ACMA). The attack was undetected for 8 months.

  • The largest healthcare email breach of 2019 took place at UConn Health, where over 325,000 people’s healthcare data was compromised by a phishing attack.

PCI-DSS Compliance

  • Online fraud will reach $48 billion a year by 2023, according to Juniper research.

  • In 2019, PCI-DSS compliance reached a record low, with global compliance at just 36.7% according to Verizon’s Payment Security Report. Only 29% of companies that achieve compliance are still compliant a year later.

  • According to Verizon’s 2018 report, none of the firms that were affected by a payment card data breach were in full compliance with PCI-DSS.

  • 45% of organization that experienced a PCI-DSS breach were compromised through their remote access systems, according to the SecurityMetrics 2018 PCI-DSS Guide.

Managing Mobile Devices and BYOD Programs

Small and midsized businesses are finally starting to realize how important it is to effectively manage the mobile devices connected to their network. Here are statistics that show the tremendous opportunity and challenges that the mobile transformation is bringing with it.

  • According to MicroStrategy, 70% of CEOs and IT executives say that mobile devices are “critical to employee satisfaction and revenue growth.”

  • Research by Oxford economics shows that nearly 80% of 500 IT decision makers polled say they cannot do their jobs effectively without mobile devices.

  • 61% of Generation Y and 50% of 30+ workers feel that their own technology is more effective and productive than the technology they’re forced to use at the workplace.

  • According to CISCO, companies that implement bring your own device (BYOD) solutions save $350 per year, per employee. They also save 81 minutes of time per week by using their own devices.

  • A recent poll conducted by network security company Infoblox shows that one third of American midsized businesses have more than 5000 "shadow” devices connect to their network in a single day.

  • A study by IBM show that users are 3 times more susceptible to phishing attacks on mobile devices than on desktop PCs.

Enhancing Customer Experience Through Digital Transformation

In addition to keeping the network up and operational, many IT services firms are also helping to keep businesses on the cutting edge of the digital transformation wave. This includes building out artificial intelligence systems, help implementing business intelligence platforms, configuring IoT devices, and much more.

World-Class Marketing Content for IT Services Firms

These figures should provide an effective starting point for solution providers, managed IT service providers (MSPs), and IT consultancies to start building out high-quality marketing content.

For over a decade, the BIOS Marketing & Communications team has been helping growing SaaS, data analytics, and IT services firms establish visibility and authority. If your organization could benefit from world-class marketing content, let us explain how we can help. Contact us using the chat bubble on the right, or call us at 215 392 0750.

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