Every year we dig through the latest industry research to help make your marketing campaigns more persuasive and authoritative.
Effective marketing content should always incorporate the latest industry research so your readers feel you're a credible and authoritative source of information.
This guide provides IT service providers, cybersecurity services firms and other companies in the IT industry with up-to-date list of quotes they can use to build stronger, more convincing marketing campaigns.
Table of Contents
What statistics did we include here?
All research is from reputable, nationally-recognized organizations
Each statistic provides a link to the primary research
They’ll all relevant marketing in 2023, meaning no outdated facts or figures
General IT and Network Technology Statistics
Workers across all industries must share data and collaborating using network technology. Whether onsite or remote, all companies need a dependable technology infrastructure, well-integrated systems, and IT support expertise that ensures their network work properly.
A report from Deloitte, entitled The Performance of SMBs in a Digital World, surveyed 1000 SMBs and found that 85% reported that technology aids in their success. You can read the Deloitte report here.
Another 2018 report from Deloitte entitled "Connecting Small Business" shows that digitally enabled businesses on average earned twice the revenue per employee as the unconnected business, and were more than three times as likely to have created jobs over the previous year.
The important of workplace technology is especially important in attracting and retaining young workers. Research from CompTIA shows that 71% the millennial generation consider an organization’s embrace of technology and innovation as an important factor when choosing an employer.
Research from Dell shows that 80% of the youngest workers — known as “Generation Z” – show a strong desire to work with cutting-edge technologies.
Technology a major driving force of the economy, responsible for driving more of the US economy than any other profession aside from healthcare. Nearly one-fifth of all private sector jobs in the U.S. economy (19 percent) are enabled by IT, through either direct employment in the industry, IT supplier jobs, or IT-induced jobs.
How Technology Helps Maximize Business Efficiency
While it’s having the right IT always an important first step, maintaining those systems is equally important. Here are some statistics that help demonstrate how important up-time and availability are, and why outsourcing is the best way to achieve it.
According to the Insight 2020 Technology Report: IT Trends for Midmarket and Small Businesses, Nearly half (49%) of the respondents to this study said that implementing and integrating new technologies with legacy system is challenging, though 95% plan on forging ahead with new tech initiatives despite those difficulties.
Research from global human resource consulting firm Robert Half shows the average employee spends 22 minutes a day dealing with IT issues. That adds up to two weeks a year in lost productivity.
This statistic is corroborated by the market intelligence firm IDC, who found that companies could be losing between 20% and 30% of their revenue because of inefficient business processes.
A root cause of many inefficiencies is siloed data and systems. According to the American Management Association, 83% of executive believe they have siloed information in their organization, and 97% feel those siloes have a negative impact on business.
Should Businesses Hire Internally or Work with an IT Service Provider
What’s the best way to take control of your technology and ensure that it’s doing the most to help your company? There still businesses today that enjoy the familiarity of hiring internal IT staff, but oftentimes they’re not often the route to truly optimized uptime and availability. We all know that outsourcing is usually the best path, here are some stats to back that up.
According to CISCO, the average company increases efficiency by between 50% and 60% by enlisting the help of an MSP.
SMBs that embrace outsourcing grow faster and more profitably than those that don’t, says PricewaterhouseCoopers (Pwc).
Due to research from MIT professor Joe Hadzima, the total compensation for an employee is 1.2 to 1.4 times their base salary. Here are some average IT industry salaries that you can use to demonstrate the cost of hiring internal IT staff, from Glassdoor.com
Senior Network Engineer New York City $100,153 Austin Texas $93,894.
Chief Technology Officer New York City $168,873 Austin, Texas $166,285
Even if a company does retain qualified internal staff, there’s a good chance they’re going to get mired down in the details of putting out day-to-day fires. The average IT staff spends about 30% of its day on low-value tasks, according to a report from research Vanson Bourne.
CompTIA’s Annual Trends in Managed Services shows that 46% of businesses can cut their yearly IT budget by 25% or more by utilizing the services of a managed services provider.
Digital Transformation Statistics
In addition to keeping the network up and operational, many IT services firms are also helping to keep businesses on the cutting edge of the digital transformation wave. This includes building out artificial intelligence systems, help implementing business intelligence platforms, configuring IoT devices, and much more.
Salesforce found that 75% of consumers expect businesses to use technology to provide better user experiences.
Satisfied customers tell 9 people about their experience, while dissatisfied customers tell 22 people about their bad experiences.
Total investment in digital transformation (DX) technologies like artificial intelligence and analytics will increase between 15% an 20% year-on-year between 2019 and 2023, says the Worldwide Semiannual Digital Transformation Spending Guide.
According to Econsultancy, 79% of consumers say they prefer live chat functions for customer service because they don’t have to wait on hold to get their questions answered.
Research from SmartSheet found that 60% of knowledge workers say they’d save at least 6 hours a week by automating the repetitive aspects of their job.
Currently 40% of small and midsized businesses are investing in IoT related resources.
Gartner estimates there will be 25 billion IoT devices by 2022.
The global digital transformation market is projected to grow from $469.8 billion in 2020 to $1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5% during this period.
According to IDC, 65% of the world’s GDP is predicted to be digitized by 2022.
Work from Home Statistics
The coronavirus pandemic has swept across the United States, creating an urgent need for technology systems that can support remote work. This historic shift is a massive opportunity as MSPs and other IT services firms,
Research from Gartner shows that 88% of companies have encouraged or required work-from-home since the start of the pandemic.
In a separate poll of 317 CFOs, Gartner found that 74% expect at least 5% or more of their office staff will become permanent work from home employees. With more than 17% reporting that higher than 20% of their staff will continue to work remotely.
The move to remote work was on the minds of employees even before COVID. According to Zapier, 95% of knowledge workers want to be working from home, but only 55% percent of IT leaders in the company's survey said their IT is very or extremely effective at enabling remote work.
According to Gallup, 54% of office workers would be willing to quite their job for one that allowed them to work remotely.
Many businesses aren’t aware that allowing remote work saves a company and its staff money. According to Global Workplace Analytics, a typical employer saves about $11,000/year for every person who works remotely half the time. While the employee saves between $2,5000 and $4,000 a year, and even more if they do so full-time from an area with a lower cost of living.
10,000 employees surveyed by the Becker Friedman Institute for Economics at the University of Chicago said they thought they were just as productive working from home compared to working in the office.
Owl Labs in 2021 found that 55% of respondents say they work more hours remotely than at the physical office. This same report found that only 36% of people believe the office is best suited for individual work.
Remote employees save an average of 40 minutes daily from commuting and save $2500 to $4000 per year range. (Owl Labs State of Remote Work 2020 Report)
An increase in telecommuting means fewer cars on the road. Transportation accounts for 28% of greenhouse gas emissions in the United States according to the EPA.
Customer Experience Statistics
Technology doesn't just mean a more productive workforce, it means providing a compelling experience to customers. Increasingly seen as the new front in business competition, MSPs and VARs can play a key role in helping businesses roll-out and support the technology they need to stay ahead of the customer (CX) requirements.
According to McKinsey, 70% of B2B decision-makers are willing to make new purchases over $50,000 through self-service or online channels. 27% of buyers will spend more than $500,000 online.
85% of B2B customers say the buyer experience is as important as the product or service.
37% of IT initiatives by companies worldwide are focused on improving customer experience. (Flexara)
100% of buyers want self-serve options for at least part of the buying process, up 13% from 2021.
89% of businesses compete primarily on the basis of customer experience (Forbes Magazine)
42% of customers would not mind paying more when offered a warm and friendly customer experience.
Employee engagement rises by 20% on average in companies that take steps to improve their customer experience.
84% of B2B executives say it is very important to lean into their new positions as trusted thought leaders, according to Edelman.
60% of B2B technology buyers are millennials, and they're twice as likely to discover products online than older generations.
Internet of Things (IoT) Statistics
Internet of Things (IoT) is a reference to connecting physical objects through the internet to. When done correctly, IoT empowers companies to automate processes and reduce labor costs, eliminate waste, make it less expensive to deliver their goods and services. Here are some statistics you can highlight the importance of IoT in your marketing content.
According to Oracle, more than 7 billion connected IoT devices are currently operating today.
Statista estimates that the number of IoT devices will reach 75.44 billion in 2025, representing a fivefold increase in this era of acceleration, change, and progress.
Due to the IoT’s technological growth, more businesses are pursuing smart systems. About 44% of businesses use IoT devices to reduce costs, 37% use them to enhance operational processes, and 30% use them to grow revenue.
Leading IoT Use Cases by Industry
Healthcare The global internet of things (IoT) in healthcare market is expected to grow from $130.26 billion in 2021 to $158.03 billion in 2022 at a compound annual growth rate (CAGR) of 21.3%. (IoT in Healthcare Global Market Report)
Government and Smart Cities It is estimated that Smart Cities can generate 20 trillion U.S. dollars in economic benefits by 2026, according to Barclay's Bank. Cities that leverage Smart City solutions can improve their energy efficiency by 30% in 20 years. In the European Union, the digitization of services has reduced operating costs for 85% of cities, according to the Organization for the Economic Co-operation and Development (OECD)
Transportation and Fleet management Access to vehicle and connected device data enables to improve service KPIs up to 47% more with preventative maintenance, compared to traditional approaches. Other efficiency improvements includes up to 92% first time fix rate (FTFR) and 83% less time on site. Unplanned truck downtime due to technical failures is another daily challenge, with the daily cost tag for a truck out of operation can be up to 760 USD.
Real estate and Smart Security There are 57.4 million households in the US actively using smart home devices in 2022. This number is expected to grow to 64.1 million by 2025. 86% of millennials would pay more for a connected home says Builderonline. According to research firm Memoori, the market for IoT in the commercial buildings will hit $82.7 billion by the end of 2025
Voice over Internet Protocol (VoIP) Statistics
VoIP growth has been steady for a decade, yet there are still businesses that haven’t committed to digital telephony. These statistics should help make the benefit of VoIP clear to even the the most skeptical business owner.
VoIP saves an average of 32 minutes per employee, per day because it enables staff to reach one another on the first try.
Businesses that implement VoIP often see a 50% to 75% cost reduction in their telephone service, according to provider Telzio.
Gartner predicts the cost of VoIP service to continue dropping by 3% to 5% every year, starting in 2019, which means even greater cost efficiencies in the future.
77% of business users say that find me/follow me is the most useful VoIP feature, while 65% feel it's convenient conference calling, according to research from Spectrum VoIP.
Cloud Computing Statistics
When you’re talking about enhancing productivity in 2020, you’re inevitably going to talk about the cloud. Here are some statistics that will help you demonstrate just how transformational cloud computing can be and why.
Trackvia found that 90% of business leaders say the cloud has increased the efficiency of their business processes.
According to IDC research, by 2021 the integration of both on-premise and cloud resources will be a top IT spending priority for half of SMBs.
Microsoft found that nearly 80% of IT decision makers felt the cloud helped them save money, while increasing productivity and security. Specifically, it showed an average savings of 20% by moving applications to the cloud.
According to Spiceworks, 43% of IT decision makers cite accessing data from anywhere as a key driver of cloud adoption. Other top reasons for moving services to the cloud include better disaster recovery and increased flexibility.
According to research from McKinsey, workplace communication technologies have the potential to increase employee productivity by up to 25%.
Slack released a survey that users experienced an average 48.6% reduction in email. Nearly 80% of those polled also said that Slack improved transparency and office culture.
According to BDO, 74% of financial officers say that of all emerging technologies, cloud has the largest positive financial impact on their bottom line.
Despite the many benefits, cloud migration continues to present a major challenge for businesses. Here’s what business leaders find most difficult, according to Deloitte’s 2018 the State of Cloud Adoption.
58% cite data migration has the biggest challenge
56% cloud security
44% application optimization
40% regulatory compliance
Cybersecurity Statistics for Small Businesses
The risk of cybersecurity attack is now pervasive. Hackers used to be focused on attacking large businesses, but as enterprise security budgets have increased, criminals have become focused on exploiting small and midsized businesses.
According to Cybersecurity Ventures, in 2015 cybercrime did about $400 billion in damage. That number is set to hit $6 trillion by 2021.
The Ponemon Institute says that 68% of small businesses were the target of a cybersecurity attack last year.
According to the Ponemon Institute and Keeper security, 47% of SMBs say they have no understanding how to protect themselves from cyber threats.
Without proactive security monitoring, it takes the average business 206 days to detect a security breach.
Research from IBM and the Ponemon institute shows the average cost of breach in the United States is 8.19 million dollars. This figure includes lost business, regulatory fines, and remediation costs.
50% of organizations have experienced a confirmed insider attack in the last 12 months; 90% of all businesses report feeling vulnerable to this kind of attack.
According to FireEye, 76% of ransomware infections occur during hours when your internal IT staff would be at home in bed. This demonstrates the need for around the clock network security monitoring.
According to auditing firm BDO, there was a 350% increase in ransomware attacks, and a 250% increase in spoofing attacks in 2018.
Here’s an interesting one. The demand for ransomware creation services on the dark web now exceeds supply by 3 times.
There are roughly 1000 new malware variants created ever day, according to SonicWall.
80% of passwords can be compromised within 24-hours using consumer-grade password cracking tool, according to cybersecurity researcher Alice Henshaw.
Phishing Statistics
Phishing has been the single most effective technique in the hacker’s arsenal for over 30 years. Both regular staff and executives continue to fall for phishing attacks, particularly phishing emails. These statistics should help convince prospects of how great the threat is.
According to the Radicati Group, there are 269 billion emails sent every day.
An article on ZDNet, citing research from FireEye found that one in one hundred of those emails will contain some form of malware.
According to Wombat Security’s 2018 State of the Phish, 73% of businesses were the target of a phishing attack in the last 12 months.
Phishing attacks do more than 4 times the damage that viruses and ransomware cause, according to Ziff Davis.
According to Symantec’s Internet Security Threat Report, spear phishing is the most popular attack vector for organized hacking groups.
The FBI has seen a 1300% increase in business email compromise (BEC) attacks since they started tracking them.
The financial damage done by BEC attacks has doubled every year since 2015, according to the Internet Crime Complaint Center.
Mobile phishing has increase 85% every year since 2011, says Lookout Phishing AI.
Famed hacker Kevin Mitnick claims he has a 100% success rate when using social engineering techniques.
The Problems of Hiring In-House Cybersecurity Talent
Are there any businesses that still think they can handle cybersecurity with in-house staff? Just in case you encounter such a person, here are statistics that demonstrate why that's not a great strategy.
Research from CSO Online, there’s a 300,000 person shortage in the U.S. cybersecurity labor market. Globally, that shortage is set to hit 3.5 million people in 2021.
45% of cybersecurity professionals are solicited with a new job offer every week.
According to ISACA’s 2020 State of Cybersecurity Report, 62% of organizations that have a cybersecurity team say it’s understaffed.
The Cost of Major Network Downtime
All businesses need a dependable business continuity plan and disaster recovery system. Because of the complexity involved in building and testing these systems, most businesses seek outside assistance.
According to CSO online 72% of businesses seek outside help with BDR programs.
Network downtime costs U.S. business 700 billion dollars a year, according to IHS Markit.
There have been many attempts to quantify the cost of network downtime at small and midsized business.
Gartner, is widely-cited as saying that downtime costs $5,6000 a minute, or $300,000 an hour. That of course seems unreasonably high to many small and midsized businesses, not to mention that the statistic is a bit old.
Recent statistics from Infrascale shows that the cost of downtime is likely between $10,000 to $20,000 an hour for small businesses. SaaS monitoring solution CloudRadar has research that show small businesses spending about $10,000 on hour on downtime.
How many businesses close after a major data breach? One notable statistic says 90%, but there is little evidence backing this number up. Instead, use this figure from FEMA that shows 40 – 60% of SMBs never recovering from disaster, like a burst pipe, a fire, or network failure.
The Uptime Institute's 2022 Outage Analysis Report over 60% of outages cost more than $100,000, an increase from 39% in 2019.
Here are some great statistics from IDC’s Worldwide State of Data Protection & DR Survey
Over 30% of outages resulted in a direct revenue loss.
About 40% of disruptions led to some sort of brand reputation damage.
43% of organizations experienced data loss as a result of outages.
80% of organizations have experience network outage in the last 3 years, while 76% have endured downtime that led to data loss in just 2021 alone, according to Trilio.
The Importance of Patching and Updating
Many small and midsized businesses fail to understand just how important it is to keep hardware and software updated with the latest patches. These statistics will help you build content
According to CISCO integrator Softchoice, up to 73% of companies are using hardware that’s beyond its warranty date.
According to security firm Avast, nearly 55% of the software installed on PCs across the globe is out of date.
20% of all vulnerabilities caused by unpatched software are classified as high risk or critical, according to the Edgescan Stats Report for 2018.
Did you know that waiting for slow computers could not just be hurting the productivity, but also the health and well-being of your employees?
According to ServiceNow and the Ponemon Institute, 37% of organizations admit that they’re not even regularly scanning for network vulnerabilities.
The Importance of Protecting Business Reputation
Cybersecurity and disaster recovery aren’t just about protecting data, they’re about intangible factors like damaged trust and reputation. These can have a devastating impact, far beyond the dollar value of lost productivity or stolen information.
The Reputation Institute estimates that a business’s reputation could be as high as 81% of its total value. They also found that reputation is 2 to 3 times more important than it was just a few decades ago.
According to the World Economic Forum, 87% of executives think that reputational challenges are more important than other strategic risks.
The Ponemon Institute found that 31% of consumers say they’d cut ties with an entity that had experienced a data breach.
Half of large enterprises have been hit by financial loss due to network outages, with 41% of CIOs citing loss of customer satisfaction (47%) and reputation (41%) and as the most major issues, according to OpenGear.
Regulatory Compliance Statistics
Along with cybersecurity, regulatory compliance is a service that many businesses — especially small and midsized firms — seek outside assistance with. There are many compelling statistics that show the urgent need for regulatory compliance expertise.
HIPAA and HITECH Statistics
The Health Insurance Portability and Accountability Act (HIPAA) is a set of practices that govern the privacy of individual health records first released in the 1990s, while Health Information Technology for Economic and Clinical Health (HITECH) Act only came into effect in 2009.
Essentially HIPAA protects patient privacy, while HITECH promotes health technology. MSPs and VARs that serve healthcare clients must make both of these regulations a prominent part of their content marketing efforts.
The healthcare industry is one of the leading targets of cyberattack, say IBM.
The U.S. Office of Civil Rights (OCR), which is responsible for HIPAA enforcement, found violations in 70% of cases it investigated.
In the first half of 2019 there were 31-milllion healthcare record breaches (HIPAA Journal).
78% of healthcare employees showed a lack of familiarity with common privacy and security threats, which is 8% higher than the average among all industries.
According to the most recent HIMSS Cybersecurity Study, 75% of respondents said that their organization experienced a significant security incident in the last 12 months.
More than four-fifths of doctors and three-fourths of nurses use their personal cell phones for work.
80% of respondents to a recent research study by law firm Baker Hostetler say they trust healthcare providers to keep information safe, which shows high consumer confidence. However, the reality is that the healthcare industry experience 34% of all data breaches, higher than any other industry.
HIPAA and HITECH Fines
HIPAA non-compliance can cost organizations big—with some HIPAA violation costing healthcare providers millions of dollars. Explaining the severity of non-compliance to providers can help you make an effective case for your HIPAA compliance services.
There were more HIPAA non-compliance penalties in 2018 than any year prior, according to the U.S. Department of Health and Human Services.
Anthem Inc. paid the single biggest HIPAA fine in 2018, $16 million.
In 2019, a total of 18 different healthcare providers were affected by the breach of a shared business associate, American Medical Collection Agency (ACMA). The attack was undetected for 8 months.
The largest healthcare email breach of 2019 took place at UConn Health, where over 325,000 people’s healthcare data was compromised by a phishing attack.
PCI-DSS Compliance
The Payment Card Industry Data Security Standard (PCI DSS) was formed in 2004 by Visa, MasterCard, and Discover Financial Services, and other institutions. It aims to secure credit and debit card transactions against data theft and fraud.
While the PCI SSC has no legal authority to compel compliance, it is a common requirement for businesses that processes credit or debit card transactions. Business struggling with PCI-DSS compliance often need the help of their technology partner, which makes it a useful topic for blog posts and other forms of content.
Online fraud will reach $48 billion a year by 2023, according to Juniper research.
In 2019, PCI-DSS compliance reached a record low, with global compliance at just 36.7% according to Verizon’s Payment Security Report. Only 29% of companies that achieve compliance are still compliant a year later.
According to Verizon’s 2018 report, none of the firms that were affected by a payment card data breach were in full compliance with PCI-DSS.
45% of organization that experienced a PCI-DSS breach were compromised through their remote access systems, according to the SecurityMetrics 2018 PCI-DSS Guide.
FINRA/SEC Compliance Statistics
655 brokers and brokerages firms have been suspended in 2021, with $103 million dollars in fines imposed over the same period.
The largest single FINRA fine was levied against trading app Robinhood in June 2021 to misleading customers and allowing clients to engage in inappropriate options trading. The money was used to fund an education initiatives for new traders.
Mobile Device Management and Bring Your Own Device (BYOD)
Small and midsized businesses are finally starting to realize how important it is to effectively manage the mobile devices connected to their network. Here are statistics that show the tremendous opportunity and challenges that the mobile transformation is bringing with it.
According to MicroStrategy, 70% of CEOs and IT executives say that mobile devices are “critical to employee satisfaction and revenue growth.”
Research by Oxford economics shows that nearly 80% of 500 IT decision makers polled say they cannot do their jobs effectively without mobile devices.
61% of Generation Y and 50% of 30+ workers think that their own technology is more effective and productive than the technology they’re forced to use at the workplace.
According to CISCO, companies that implement bring your own device (BYOD) solutions save $350 per year, per employee. They also save 81 minutes of time per week by using their own devices.
A recent poll conducted by network security company Infoblox shows that one third of American midsized businesses have more than 5000 "shadow” devices connect to their network in a single day.
A study by IBM show that users are 3 times more susceptible to phishing attacks on mobile devices than on desktop PCs.
Content Marketing Solutions Designed for IT Services Firms
These figures should provide an effective starting point for managed IT service providers (MSPs), value-added resellers (VARs), and and IT consultants to start building out high-quality marketing content.
For over a decade, the BIOS Marketing & Communications team has been helping growing SaaS, data analytics, and IT services firms establish visibility and authority. If your organization could benefit from world-class marketing content, let us explain how we can help. Contact us using the chat bubble on the right, or call us at 215 392 0750.
