Case Background
Problem: Silicon Mechanics wanted to add a new section to their website to promote their experience in architecting and deploying clouds solutions. Their marketing team enlisted my help to help them create copy for this section that highlighted their expertise in building enterprise cloud systems in a clear, attractive way.
Format: Web Copy
Solution: In order to satisfy Silicon Mechanics' requirements, I dug deep into the company's "Expert Included." philosophy, learned everything I could about their experience, and combined that with my knowledge of the OpenStack ecosystem and Microsoft Azure's upcoming private stack offering. The copy pictured below was warmly received by their marketing leadership.
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"With a growing list of initiatives, shortened deadlines and new greenfield developments, there are times that without the support of Charles, I wouldn’t have been able to reach all our goals. From website content, to solution briefs, Charles has been a welcome find. Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help. I'd highly recommend Charles and look forward to working with him in the future."
- Mike Tenhulzen, Director of Marketing, Silicon Mechanics
To see the web copy, please visit the Silicon Mechanic's Cloud Computing webpage by clicking below.
