Problem: In many countries, Huawei is known more as a consumer electronics brand than as a manufacturer of IT and telecom equipment, which gave me the opportunity develop content in a range of exciting fields, like wearables.
Format: Web and Print
Solution: In order to help build awarness of their consumer electronics products, Huawei asked me to craft them a press release that would help promote their watch product line.
Huawei Unveils Huawei Watch at Mobile World Congress 2015
Powered by Android Wear™, the Huawei Watch Features a Fully Circular Timeless Design
Barcelona, Spain, March 1, 2015: Huawei continues to break new ground in the wearables space by unveiling today the Huawei Watch, powered by Android Wear™ at Mobile World Congress (MWC) 2015. The fully circular watch features a 1.4-inch touch-sensitive AMOLED display, scratch-proof sapphire crystal lens, cold-forged stainless steel frame, and comes with a built-in heart rate monitor and 6-Axis motion sensors. The Huawei Watch is the first smartwatch in the Huawei wearable family.
“We have responded to consumers’ requests from around the world asking for a smartwatch featuring a timeless design that is truly smart from within. Through Huawei’s continued commitment to ‘Make It Possible,’ the Huawei Watch delivers on that promise and gives the consumer a premium smartwatch that is technologically innovative,” said Richard Yu, CEO, Huawei Consumer Business Group. “As the first smartwatch in our expanding line of premium wearable products, the Huawei Watch was designed and created to enhance and be part of the consumer’s everyday lives.”
Designed by a team of experienced watch designers that have a rich history in creating fashionable and timeless watches, the attention-to-detail becomes apparent upon first glance as the device boasts a sparkling AMOLED 1.4-inch display at 400 x 400 pixels resolution in 286 ppi at a 10,000:1 high contrast ratio, making it the most vibrant Android Wear smartwatch in the world.
Made of more than 130 components, Huawei Watch has a crown, frame and hinge built from high-quality and scratch resistant cold-forged stainless steel making it 40 percent harder. With an intuitive 2 o’clock press button, the watch offers the highest levels of control and comfort to the user. The Huawei Watch comes in three stylish colors: gold, silver and black.
Designed with personalization in mind, more than 40 unique watch faces will be available to choose from, including a full range of watch straps made from different materials, and styles. The Huawei Watch will come with a magnetic charging station for the users benefit.
Powered by Android Wear, receiving SMS, email, calendar, app, and phone call notifications has never been easier or more convenient. Compatible with smartphones running Android 4.3 or higher, Huawei Watch boasts a powerful Qualcomm 1.2GHz processor for optimal performance, includes 4GB of storage, 512MB of RAM and Bluetooth 4.1. For the sports enthusiast, or just those interested in tracking fitness levels, Huawei Watch features a heart rate monitor sensor, 6-Axis motion sensor, and barometer sensor that automatically detects and tracks in real-time if a user is walking, running, biking, hiking or sleeping. Specifically, users can monitor everything from the number of calories burned, to heart rate, climbing height, steps taken, and distance travelled.
Huawei Health Ecosystem
To encourage consumers to live happier and healthier lives, Huawei is dedicated to building a wearable’s health and lifestyle ecosystem that will help users set goals and track their progress. With exciting partners including Jawbone, the Huawei Health Ecosystem seeks other innovative third-party health and fitness apps that will encourage users to set themselves free.
Availability and AccessoriesHuawei Watch will be available in more than 20 countries including United States, United Kingdom, Argentina, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Japan, Norway, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, United Arab Emirates. Exact availability and pricing will be announced at a future date in each of the local markets.