Make Your Next Campaign a Success

Software and technology marketers face serious headwinds. Getting noticed by the right audience, generating consistent MQLs and SQLs, keeping your audience engaged, earning customer loyalty, and much more.


It's enough to exhaust even the toughest professional.

I've designed these guides to put the latest intelligence and best practices for 2021 in one convenient place, hopefully making your job a bit easier. I hope you enjoy them.    

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Indispensable Marketing Advice for MSPs, MSSPs, and IT Consultancies

For some small- and medium-sized VARs, MSPs, and IT consulting firms, marketing is not a top priority. But when good marketing is neglected over the long-term, sales funnels languish and business goals go unmet. 

Why do these IT services firms fail to market themselves effectively? Sometimes its due to a lack of interest or experience in marketing. Sometimes everyone is just too busy to give effective marketing the effort it requires.


We've created these guidebooks to provide marketing directors and business development executives working in the IT services field a convenient overview of copywriting ideas and techniques they can use to optimize their lead generation campaigns and maintain a healthy sales funnel.

Visibility, Authority, and Growth

Part 4: Optimizing Direct Mail and and Advertising 

Visibility, Authority, and Growth

Part 3: Optimizing Social Media and Email to Nurture Leads